WHAT I DO BEST
LEAD WITH EMPATHY AND SOLUTIONS.
People are a part of every process: from the consumers who use a product, to the team that builds it. I empower both sides of the work by promoting empathy in strategy and management. I bring stronger results by creating brand product stories with real context, and helping people to work smarter with one another. My proactive workflows emphasize solving the right problems at the right time, and leave room for happy hour.
WHO I'VE WORKED WITH
COVERGIRL
DISCOVERY COMMUNICATIONS
GANNETT COMPANY (USA TODAY)
LAND ROVER / JAGUAR
LIVESTRONG FOUNDATION
NASA
NEW FUTURES DC
NIKE NYC
OURISMAN LUXURY TRAVEL
WHERE I LEARNED
M.A., ADVERTISING MGMT
Newhouse School at Syracuse U. (2012)
B.S. ENGLISH - WRITING
B.S. MASS COMM. - ADVERTISING
at Towson University (2011)
HOW YOU CAN GET IN TOUCH
HOW I'vE DONE IT
BRAND STRATEGY PROGRAM MANAGER, TWITTER (2017 - PRESENT)
Lead production operations for custom, revenue-driving brand marketing programs on Twitter for high-growth opportunity accounts.
Develop internal self-serve tools and establish, document, and implement scalable new processes that drive creative excellence and effectiveness.
Connect with teams outside of the Brand Strategy organization to ensure creative strategists can focus on their best work.
SR. DIGITAL PRODUCER, TWITTER (2016 - 2017)
Led iterative digital projects from strategic alignment through deployment with a focus on showcasing a refreshed brand narrative across interactive and experiential properties such as about.twitter.com and blog.twitter.com.
FREELANCE CONSULTANT (2015-2016)
Creating and implementing an agency-wide process for brand strategy projects at Backroom and crafting words or strategies for other small agencies.
PRODUCT STRATEGY DIRECTOR, CHALK + CHISEL (2013 - 2016)
Managed client-facing strategy team to serve interactive product accounts such as: Discovery Communications, Gannett Company, NIKE NYC, and P.F. Chang’s.
Collaborated with design and engineering leadership to develop effective, scalable agency processes that fostered innovative work, individual success and drove business efficiencies.
Led strategies, user journey narratives, consumer voice and user requirements for native mobile apps, websites and interactive installations.
DIGITAL ACCOUNT EXECUTIVE, SUTTER GROUP (2013)
Served as primary contact for mobile and web accounts, including: Land Rover/Jaguar, Windsor Foods, NADA, MSA, and New Futures DC.
Developed project plans, budgets, creative briefs and content strategy guides.
ACCOUNT COORDINATOR, HARVEY (2012-2013)
Contributed to strategic insight development for COVERGIRL’s North American in-store initiatives, and the brand's first global retail campaign.
Coordinated production and quality assurance of 1,000+ localized creative assets each season for retail displays in WalMart, Walgreen’s, Target, and Ulta.