Product Strategy • PRODUCT MANAGEMENT
“Ashly’s positive attitude and collaborative work style throughout the entire process made her an excellent partner.”
Head Rush hyped the premiere of MythBusters' final season during syndicated episodes from previous seasons on the Science Channel. This second screen experience encouraged audiences to compete in trivia on their mobile devices. Questions were triggered by audio cues produced into live episodes. It was the first experience of its kind for any channel beneath the Discovery umbrella.
In collaboration with Discovery Communications and Chalk + Chisel, I managed the development of the contextual experience strategy, game mechanics and coordinated engineering team efforts. As a live experience, we worked to ensure the audience felt disrupted by the app, rather than interrupted, to keep them engaged and impress a positive brand impression.
Head Rush is no longer available in the App Store because the campaign has ended. It was supported by almost every major cable provider across the United States.
